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Everton told bid to sign "magic" Serie A attacker £13m short of monster price tag

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Everton manager David Moyes before the match REUTERS/Jason Cairnduff

Published Aug 25, 2026, 7:35 AM GMT+1

Charlie is an experienced football journalist at Football FanCast, specialising in Premier League reporting and transfer analysis.

He joined the company while studying at UCFB's Etihad Campus and, after graduating in 2019, has held full-time editorial roles across the Read Network, The Transfer Tavern and Football FanCast.

As both a writer and editor, Charlie has covered football extensively across England and Scotland, developing a broad understanding of the game at every level. He regularly attends matches in person, reporting from grounds across the English Football League and covering fixtures from the press box, giving him first-hand insight into the clubs and competitions he writes about.

Charlie's expertise lies in assessing the credibility of transfer stories, analysing what they mean for clubs and supporters, and providing context behind football's biggest talking points. Through years of covering clubs in the Midlands and North of England such as Aston Villa and Leeds United, he has developed an extensive understanding of their recruitment strategies, playing styles and the issues that matter most to supporters. His reporting is strengthened by an established network of sources across the football industry.

Away from his writing duties, Charlie has a particular passion for following the English Football League and enjoys covering the game from the touchline whenever possible.

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Everton kicked off their Premier League campaign with a 2-0 victory over Crystal Palace, with plenty of David Moyes' newest additions featuring at the Hill-Dickinson Stadium.

Kiernan Dewsbury-Hall opened the scoring with an excellent first-half finish before Thierno Barry's header secured the three points after the break.

There was also an opportunity for summer signing Brennan Johnson, who came off the bench to make his Everton debut just weeks after completing his unusual move from Palace.

Johnson completed a move to Merseyside earlier this month as part of a straight swap that sent Dwight McNeil to Selhurst Park, with both players signing four-year contracts.

However, the Wales international may not have been Everton's first choice when they began searching for another winger earlier in the summer.

Everton made £26m transfer bid to sign Jonathan Rowe

According to reports relayed by Sport Witness, Everton made an attempt to sign Bologna winger Jonathan Rowe earlier in the summer. The Toffees are said to have submitted an offer worth €30m – around £26m – for the Englishman. Bologna swiftly rejected that offer, with the Serie A side looking for around €45m (£39m) before considering a sale, which would be a huge fee for a player with just three league goals last season.

jonathan-rowe-bologna REUTERS/Matteo Ciambelli

It is possible that Rowe was being considered as an option for the role Everton eventually filled with Johnson. There are certainly similarities between the pair, who can operate across the attacking line. Rowe came through Norwich City's academy before leaving England for Marseille and then Bologna.

Johnson, meanwhile, developed at Nottingham Forest before spells with Tottenham and Palace eventually led him to Everton.

Attribute

Brennan Johnson

Jonathan Rowe

Age

25

23

Primary role

Right-winger

Left-winger

Preferred foot

Right

Right

Style

Direct runner who thrives attacking space behind the defence

Explosive dribbler who likes receiving wide before driving towards goal

Premier League experience

Extensive experience with Forest, Tottenham and Palace

Previous top-flight experience with Norwich

Big strength

Off-ball movement and getting into goalscoring positions

Ball-carrying and creating opportunities through individual skill

Everton situation

Signed from Palace in the McNeil swap

Reportedly subject of a £26m bid earlier in the window

Johnson brings considerably greater recent Premier League experience. He has now made 140 appearances in the competition, registering 26 goals and 17 assists. Meanwhile, Rowe, called a player who can provide "magic" could have given Moyes a slightly different attacking weapon.

Johnson's greatest strength is arguably his movement without the ball and ability to burst into space behind defenders, Rowe is comfortable receiving possession before attempting to make things happen himself.

That could have made him an intriguing option against opponents who defend deeper against Everton. He is also younger than Johnson and could potentially have offered greater resale value if he continued his development on Merseyside.

Who knows, Everton could look to revise their interest in Rowe down the line, should Iliman Ndiaye depart, but it does feel as though after having a bid rejected, the Toffees made their move for Johnson instead.

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