When was the last time you did something for the first time? Adventure doesn’t start and end on a bike. From October 14–18, we’re swapping bikes for horses, hotel rooms for nights under the stars, and eventually horsepower for horse power. A small crew. The Dolomites. A few surprises. And quite a few things you’ve probably never done before. MISSION No. 01 – are you coming? See what ENDURO founder Robin Schmitt and DOWNTOWN have cooked up:

Never ridden a horse? Never spent a night outdoors in the wild? Never driven a classic Porsche or Ferrari over legendary mountain passes? Perfect. Then it’s time.

5 days. A small crew and plenty of room to try something new. DOWNTOWN is always good for a surprise. We don’t just want to test the best products and broaden our own horizons – we want to take you with us. Create access. Make things possible that you can only experience with DOWNTOWN.

Want in? Apply now for MISSION No. 01. 🔥

From October 14–18, 2026, MISSION No. 01 kicks off a new, still-secret project by DOWNTOWN founder Robin Schmitt. And you can be part of it – while getting the chance to try products from our current DOWNTOWN tests yourself.

The idea is simple: We all have things we want to do someday. Learn a new skill. Try something we know nothing about. Make a dream happen that seems a little too crazy, expensive or far away. MISSION No. 01 turns a few of those “maybe one days” into “I did it.”

Finish your coffee – we’re doing this! No more excuses.

Five days. A small crew. Different characters and different worlds. A side of the Dolomites hardly anyone gets to see. And plenty of “I’ve never done this before” moments. We’ll travel on horseback, sleep outdoors and swap horsepower for horsepower along the way: classic Porsches and Ferraris, remote mountain passes and a pretty special way to experience the Dolomites.

You don’t need to know how to ride a horse or be an outdoor pro. And you don’t need to own a classic Porsche or Ferrari either. To us, luxury isn’t about owning the best things. It’s about having access to new worlds, truly experiencing them – and expanding your own skills along the way.

The principle: You bring one world. The others bring theirs. We share the experience. Maybe you know how to ride. Maybe you can still get a fire going at night in the rain. Maybe you own a classic Porsche or Ferrari. Maybe you’re a damn good cook. Or maybe you bring a skill, perspective or passion the rest of us know nothing about.

Exclusive? Yes. Impossible? No.

October 14–18, 2026, in the wildest parts of the Dolomites. We only have a handful of spots in the crew.

Want in? Apply now for MISSION No. 01. 🔥

Sometimes, all that stands between “maybe one day” and “I did it” is an application.

Can’t make MISSION No. 01? This is only the beginning.

MISSION No. 01 isn’t called No. 01 for nothing. The next missions and expeditions are already taking shape – Patagonia, California, Marrakesh. New places, new skills, new worlds. Sometimes it’ll be about bikes. Other times cars, horses, specialty coffee, the outdoors, craft or food.

If you want to be among the first to hear about the next mission, come aboard.

Sign up for the separate newsletter here.

We won’t send you crap. Promise.

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Words & Photos: Robin Schmitt