The incoming majority buyers of the Los Angeles Lakers are projecting the team's valuation could nearly triple within a decade, according to an investor presentation reviewed by The Wall Street Journal. Thrive Capital, led by Joshua Kushner, is circulating the aggressive financial forecasts to prospective investors.

Kushner and former Disney CEO Bob Iger led a group that agreed last month to purchase the Lakers from Mark Walter at a $12.5 billion valuation. The presentation outlines plans for international expansion and new local media rights opportunities to drive the franchise's long-term growth.

Under baseline assumptions, the group projects the Lakers' valuation could reach at least $30 billion within 10 years, assuming media rights fees double in value. More optimistic projections place the long-term valuation as high as $62 billion.

The Lakers are expected to generate $681 million in revenue for 2026, with ticketing and media rights forming the largest components. The buyer group projects that figure climbing to at least $1.6 billion by the end of 2037, with adjusted EBITDA expected to more than triple from roughly $129 million to over $589 million during that span.

Thrive's plan identifies approximately $150 million in near-term revenue opportunities by 2028. A significant portion would come from reclaiming roughly 6,000 broker-held season tickets for single-game sales, which the group projects would raise average ticket prices from $217 to $361.

The buyers also expect to capture $40 million to $75 million through new sponsorship deals and identify at least $20 million in operating cost efficiencies. Additional growth is projected from the NBA's media rights, which totaled $77 billion over 11 years when negotiated in 2024. Thrive's presentation anticipates those fees could double again when the agreement comes up for renewal.

Thrive Eternal, the firm's sports-focused holding company, previously acquired a stake in the San Francisco Giants. Meanwhile, Jeanie Buss, daughter of former Lakers owner Jerry Buss, remains in a dispute with her five siblings over retaining a stake in the franchise amid the ownership transition.